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There are various models defining propaganda theories, and
some of these are depicted here.
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'Magic Bullet'
or 'Hypodermic Needle' [1920s]
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Propaganda
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![[Picture]](../../graphics/forwardarrow.gif)
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Unthinking
individual
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See
an explanation of this in: Jowett
& O'Donnell, p125
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'Multi-Step'
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Propagandist
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Mass Media
Family
Friends
Work groups
Church
Trade Union
Opinion leaders
Credibility of source
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![[Picture]](../../graphics/leftarrow.gif)
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![[Picture]](../../graphics/rightarrow.gif)
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Recalcitrant
Individual
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See
an explanation of this in: Jowett
& O'Donnell, p125
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Project
Model
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