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Born Edward Reginald Mount, before the Second World War Mount
worked in advertising agencies such as Greenly's and Lintas. On
the outbreak of war Mount joined the MOI, designing many posters
for campaigns, in particular security, salvage, diphtheria immunisation,
and the anti-VD campaign of 1943-44. Mount tended to use neat
and precise designs, was noticeable for his skilful use of photo-montage,
and sometimes wrote his own copy. He worked with Evans, Eileen
during the war, and then continued to produce varied work with
her at the COI, where he was a consultant designer for the Art
Services Section on a part-time basis. They produced award-winning
posters for anti-smoking and road safety, whilst he continued
to produce freelance work in house-styling, packaging, publicity
and exhibition design. Particularly associated with the CIO, they
produced information graphics and public service notices for a
wide variety of government agencies' Mount's work was discussed
in an Art and Industry article in 1950, particularly with regard
to his belief that the artist's ideas should be fit for purpose.
In the 1950s, Reginald Mount was represented by Artist Partners,
Ltd. Papers from c.1953 to 1981, covering joint graphic design
work with Eileen Evans, are held at the National Art Library.
Information taken from: Darracott, J. and Loftus, B.,
Second World War Posters, 1981 (1972), p.47, Rennies Vintage
Posters, 'Rennies- Posters of Reginald Mount and Eileen Evans',
http://www.rennart.co.uk/mountevans.html,
accessed August 28 2003, Whittet, G.S., 'Designer Reginald Mount',
Art and Industry, Vol. 49, No.290, August 1950, pp.48-53,
Artist Partners 'ap retro', http://www.artistpartners.com/mainpages/ap_retro.html,
accessed August 28 2003, National Art Library, 'AAD Holdings',
http://www.nal.vam.ac.uk/aad/aadalpha.html,
accessed August 28 2003
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