| Born
in Bradford, married to another artist and with one
son, 'Frederick A. Horn' was an artist, designer, typographer
and writer. By 1957 he was art director of T. Booth
Waddicor and Partners, advertising agents. Horn 'came
into advertising via printing, in which field he was
writer, designer and technician for many years'. He
had had wide-ranging experience, with men such as E.
McKnight Kauffer and had already made a name for
himself as 'an authority upon typography, advertising
and presentation'. He joined Percy Lund Humpries as
a young designer in the 1920's, 'those golden years
of exploration, revival and discovery'. In 1924 he gained
the status to undertake the production work on Penrose
Annual, a responsibility he held until 1936 when he
became studio manager of Bemrose and Sons of Derby.
In 1938 he became art director and studio manager of
the Cecil D. Notley Advertising agency. Horn joined
the Royal Army Ordnance Corps (RAOC), 'where the authorities
had the good sense to allow him to share in creating
a Publicity Section attached to the Depot Planning Branch
of a large Central Ordnance'. In the job he prepared
graphs, charts and diagrams and 'ingenuity and shoe-string
planning' was needed to produce and reproduce posters
and other propaganda. He particularly focused on 'cleverly
constructed' 'cautionary messages', printed economically
on the backs of old print jobs. Post-war he continued
to work for various advertising agencies and produced
texts on typography.
Information collated from: Gowing, M., 'The
Creative Mind in Advertising: Frederick A. Horn',
Art and Industry, Vol. 63, No. 373, July 1957,
pp.6-9, 34.
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