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Davies, J. The
Book of Guinness Advertising, 1998
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When I bought
this book, it was the cover which caught my eye! A
multiplicity of colourful Guinness advertising (particularly
posters) was tiled across the front. However, the
new cover is also instantly recognisable as Guinness
advertising - reminiscent of the 'black and white'
campaign which has again been replaced! One cannot
stand still in the world of advertising as interest
in the product needs to be maintained!
Guinness
advertisements have been running since 1929, necessary
in a world in which pubs were/are tied to breweries,
the independent drink needed to create such a demand
for the drink that pubs would be FORCED to stock it!
The entire history of Guinness advertising is dealt
with intelligently in this book, which is finished
off with a bibliography for further research.
A wonderful,
informative, nostalgic book - and I don't even LIKE
Guinness!!!
You can see
more at the Guinness
website.
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