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Born in Leicester, Bruce Angrave studied at Chiswick
Art School, Ealing School of Art and the Central School
of Art, London. He worked as a freelance book illustrator
and periodical illustrator, designer and sculptor
(including paper works for the Festival of Britain
in 1951 and Expo 70 in Japan). A member of the Society
of Industrial Artists (SIA), his poster designs were
influenced by Tom Eckersley,
Lewitt-Him and Abram
Games. His poster style was described by Advertiser's
Weekly as 'distinctive and often bizarre'. He
believed that a poster should be approved or discarded
within two seconds, and disapproved of the 'conference
table' method. He felt that there should be nothing
'obscurantist' about a good poster, but that it should
contain enough 'complex material to be interesting
after several encounters'. After the war, Art and
Industry described Angrave's work as 'clear, uncluttered
line, reduced everything to the simplest possible
terms, and invests his work with gaiety and derisive
wit that is unmistakable'.
Information collated from: 'Bruce Angrave', Poster Database,
London Transport Museum; Angrave, B., 'Bruce Angrave Analyses
Elements of the Good Poster', Advertiser's Weekly, September
14 1944, p.395; Roberts, S., 'Advertising Art - Bruce Angrave',
Art and Industry, Vol. 41, No. 245, November 1946, pp.136-139
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